Privacy policy

Privacy Policy

Last updated: 23 August 2026

This Privacy Policy describes how My Breeches (“My Breeches”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit, use our services, make a purchase from mybreeches.com (the “Site”), or otherwise communicate with us.

Please read this Privacy Policy carefully. By using the Site, you acknowledge that you have read this Privacy Policy and understand how we process your personal information.

Personal Information We Collect

The personal information we collect depends on how you interact with our Site and services.

Information collected automatically

When you visit the Site, we may automatically collect certain information about your device and your use of the Site, including:

  • IP address;

  • web browser and device type;

  • operating system;

  • time zone and approximate location;

  • cookie and device identifiers;

  • pages and products you view;

  • links you click;

  • referring websites or search terms;

  • how you navigate and interact with the Site; and

  • information about your shopping activity, including products added to your basket and checkout activity.

We may collect this information using cookies, pixels, tags, web beacons, log files and similar technologies.

Information you provide to us

When you make or attempt to make a purchase, create an account, contact us, subscribe to marketing or otherwise use our services, we may collect information including:

  • your name;

  • billing address;

  • shipping address;

  • email address;

  • telephone number;

  • account information;

  • order and transaction information;

  • products purchased or considered;

  • payment-related information;

  • communications you send to us; and

  • marketing preferences.

Payment information is processed through our payment providers. Depending on the payment method used, we may not directly receive or store your complete payment card details.

Please note: Payment is taken at the point of checkout for both orders and pre-orders.

How We Use Your Personal Information

We may use your personal information to:

  • process and fulfil your orders;

  • process payments and refunds;

  • arrange delivery and shipping;

  • provide order confirmations, invoices and other transactional communications;

  • administer pre-orders;

  • manage your customer account;

  • provide customer service;

  • communicate with you about your orders or enquiries;

  • detect, investigate and prevent fraud, abuse and other security risks;

  • operate, maintain and improve our Site and services;

  • understand how customers use and interact with our Site;

  • analyse the performance of our products, Site and marketing;

  • measure the effectiveness of advertising campaigns;

  • personalise your experience;

  • send marketing and promotional communications where permitted by law;

  • provide personalised or targeted advertising where permitted and, where required, where you have provided consent;

  • comply with our legal, tax, accounting and regulatory obligations; and

  • establish, exercise or defend legal claims.

Legal Bases for Processing

Where UK data protection law applies, we process personal information under one or more appropriate legal bases.

These may include:

Contract: Where processing is necessary to provide products or services you have requested, such as processing and delivering an order.

Legal obligation: Where we need to process information to comply with a legal or regulatory requirement.

Legitimate interests: Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. This may include fraud prevention, improving our services and certain business analytics.

Consent: Where you have given us permission to process your information for a particular purpose, including certain forms of electronic marketing, advertising cookies and tracking technologies. Where we rely on consent, you may withdraw it at any time.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, understand how the Site is used, measure performance and, where permitted, support advertising and marketing.

These technologies may include cookies, pixels, tags, software development kits and other technologies that store or access information on your device.

Some cookies are strictly necessary for the Site to function, for example to operate your shopping basket, checkout and security features.

Other cookies and technologies may be used for:

  • analytics;

  • measuring Site performance;

  • advertising measurement;

  • personalisation;

  • creating advertising audiences; and

  • targeted or personalised advertising.

Where required by applicable law, including in the United Kingdom, we will ask for your consent before placing or accessing non-essential cookies or using similar non-essential tracking technologies.

You can manage your choices through the cookie banner or cookie preferences available on our Site. You can also control cookies through your browser settings, although disabling certain cookies may affect the functionality of the Site.

Shopify

Our online store is powered by Shopify.

Shopify processes personal information to provide ecommerce services to us and may process information about your use of our Site, transactions, device and interactions with Shopify-powered services.

For further information about how Shopify processes personal information, please refer to Shopify's Privacy Policy at:

https://www.shopify.com/legal/privacy

Google

We use services provided by Google, which may include Google Analytics, Google Ads and related advertising and measurement technologies.

These services help us understand how visitors use the Site, measure Site and advertising performance and improve our products and marketing.

Subject to your consent where required, Google technologies may collect or receive information about your device and your interaction with the Site, including pages viewed, products viewed, purchases and other actions.

This information may also be used to measure advertising effectiveness and, where permitted, provide personalised advertising.

You can learn more about how Google processes personal information by reviewing Google's Privacy Policy:

https://policies.google.com/privacy

You can manage Google's advertising personalisation settings at:

https://myadcenter.google.com/

Meta (Facebook and Instagram)

We use advertising and analytics services provided by Meta Platforms, including Facebook and Instagram advertising, the Meta Pixel and, where applicable, the Meta Conversions API.

These services help us:

  • measure the effectiveness of our advertising;

  • understand how visitors interact with our Site;

  • attribute purchases and other actions to advertising campaigns;

  • create advertising audiences;

  • reach people who may be interested in our products; and

  • show advertisements that may be more relevant to users of Facebook, Instagram and other Meta services.

Meta may receive information about interactions with our Site, such as pages or products viewed, products added to a basket, checkout activity, purchases and other actions.

Depending on our implementation and your consent choices, information sent to Meta may also include device, browser, network or identifier information and customer information used for advertising measurement or matching.

Where required by applicable law, non-essential Meta advertising and tracking technologies are only used after you have provided the relevant consent.

For further information about how Meta processes personal information, please refer to Meta's Privacy Policy:

https://www.facebook.com/privacy/policy/

You can manage advertising preferences through your Facebook and Instagram account settings.

Behavioural and Targeted Advertising

Where permitted by applicable law and, where required, with your consent, we may use information about your interactions with our Site to measure advertising performance and provide advertising that may be more relevant to you.

This may involve services provided by companies including Google and Meta.

Advertising providers may use cookies, pixels and similar technologies to understand interactions with our Site and advertisements.

For visitors in jurisdictions where consent is required, including the United Kingdom, we request consent before using non-essential advertising cookies and similar tracking technologies.

You can change or withdraw your cookie choices through the cookie preferences available on our Site.

Email Marketing

If you have subscribed to our marketing communications, or where otherwise permitted by applicable law, we may use your contact information to send you information about products, promotions, offers, new arrivals and other My Breeches news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional messages relating to your orders, account or customer service requests.

SMS Marketing

Where you have provided the required consent or where otherwise permitted by law, we may use your telephone number to send SMS communications.

These may include order notifications, transactional messages, abandoned checkout reminders, requests for reviews, marketing messages and promotional offers.

Our Site may use cookies and similar technologies to identify items placed in your shopping basket and determine whether a checkout has been abandoned. Where permitted, this information may be used to send cart or checkout reminder messages.

You can opt out of SMS marketing in accordance with the instructions provided in the relevant message.

Sharing Your Personal Information

We may share personal information with third parties where necessary to operate our business and provide our services.

These may include:

  • Shopify and ecommerce service providers;

  • payment processors;

  • delivery companies and couriers;

  • warehousing and fulfilment providers;

  • IT and website service providers;

  • analytics providers;

  • advertising and marketing platforms, including Google and Meta;

  • email and SMS marketing providers;

  • fraud prevention and security providers;

  • professional advisers, including accountants and legal advisers; and

  • government authorities, regulators, courts or law enforcement agencies where required by law.

We do not disclose personal information to third parties except as described in this Privacy Policy, as necessary to provide our services, where you have authorised us to do so, or where otherwise permitted or required by law.

We may also disclose personal information in connection with a merger, acquisition, restructuring, sale of assets or other business transaction, subject to applicable law.

International Transfers

Some of the companies that provide services to us operate internationally. As a result, your personal information may be transferred to, stored in or processed in countries outside the United Kingdom.

Where UK data protection law applies and personal information is transferred internationally, we take appropriate steps as required by law to ensure that the information receives an appropriate level of protection.

Depending on the circumstances, these safeguards may include UK adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including providing our services and complying with legal, tax, accounting and regulatory requirements.

For example, when you place an order through the Site, we retain relevant Order Information for our records for the period required for legitimate business and legal purposes.

Retention periods may vary depending on the type of information, why we collected it and applicable legal requirements.

When personal information is no longer required, we will delete or anonymise it where appropriate, subject to applicable law.

Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically is completely secure, and we cannot guarantee absolute security.

Your UK Data Protection Rights

If UK data protection law applies to the processing of your personal information, you may have rights including the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete personal information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of processing in certain circumstances;

  • object to certain processing;

  • request transfer of certain personal information to you or another organisation;

  • withdraw consent where we rely on your consent; and

  • object to certain forms of direct marketing.

These rights are subject to certain conditions and exemptions under applicable law.

If you wish to exercise your rights, please contact us using the details provided below.

We may need to verify your identity before completing certain requests.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

More information is available at:

https://ico.org.uk/

We would appreciate the opportunity to address your concerns directly, so you are welcome to contact us first.

Customers Outside the United Kingdom

Depending on where you live, local privacy laws may provide you with additional rights regarding your personal information.

Where applicable, we will process requests to exercise those rights in accordance with the laws that apply to us.

Children's Privacy

Our Site and services are not intended for children to use independently to provide personal information or make purchases where they are not legally able to do so.

We do not knowingly collect personal information from children contrary to applicable law.

If you believe a child has provided us with personal information in circumstances where they should not have done so, please contact us.

Do Not Track and Privacy Signals

Some browsers and devices allow users to send privacy preference signals.

Because standards and legal requirements relating to these signals continue to develop and may vary between jurisdictions and technologies, our response to such signals may depend on the applicable law and the functionality available through our Site and service providers.

You can manage available cookie and tracking choices through the privacy or cookie preference controls provided on our Site.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services or legal and regulatory requirements.

When we update this Privacy Policy, we will update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, would like more information about our privacy practices, wish to exercise your data protection rights, please contact us:

My Breeches
Re: Privacy Compliance Officer
G1a Stephenson
Prestwick Park
Newcastle
NE20 9SJ
United Kingdom

Email: info@mybreeches.com